In 1988, “Saturday Night Live” aired a parody commercial
deriding clumsy business models. “At First CityWide Change Bank, our
business is making change,” said actor Jim Downey, portraying a naive
“service representative.” After listing various ways in which his
company could break a five, he explained how money is made. “The answer
is simple: volume.”...
http://gigaom.com/2009/07/03/maybe-paid-is-the-future-of-online-business/